Best The Boron Letters By Bond Halbert
Best The Boron Letters By Bond Halbert
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Ebook About Series of letters written by copywriting legend Gary C. Halbert explaining the secrets to effect marketing.Book The Boron Letters Review :
Confession time - I have done content and copywriting for 20 years. It started out as a stress reliever in law school and I finally figured out that something fun that relieves my stress is an awesome thing to get paid for. But I didn’t know who Gary Halbert was 2 years ago.I probably read his ads (my last name has no coat of arms that I could find) but I never heard of him to study from till those few short years ago.I loved studying the psychology of why people do or don’t buy and I’m pretty good at honing in on the emotion in my writing but...I felt like the technical parts eluded me. I belonged to a copywriting group and his son, Bond, would respond to posts sometimes. I started following Drayton Bird and somehow stumbled on The Gary Halbert group.I heard about direct response writing. I entered a contest I didn’t win. I figured out there were formulas for writing that I must be missing that I really needed to lead me to achieve the success I want.Someone asked the other day why read the boron letters and as I just finished it my mind thought why not? (And that’s why I wrote this review) Every page has multiple lessons on writing good copy. Every page. Gary didn’t write things just for fun. If you’re not getting the lessons the issue is you, not him or his writing.I’m lucky enough to now belong to a group that Bond and Kevin (another one of Gary’s sons) run. They give lessons. Sometimes the lessons are almost exactly what I’ve read in here. That’s ok. Repetition helps.I don’t think this book is for everyone because everyone won’t get it. They’ll be hung up on typos or grammatical mistakes. Complaining about the font or eye appeal. Good. Don’t buy it. For those who want a deep dive into why people do what they do and how to write to get them to do what You want them to do - this book is for you. Everyone else - move along, nothing to see here. This book is not all around terrible, but it is not what it promises to be. What was sold to me as a book about copy writing and the methods and process of one of the best copy writers in the industry is actually a lifestyle guide that contains four or five somewhat helpful suggestions. The majority of the content is advice on exercise, diet, and how make an impression on people with your "large arms." It's also worth mentioning that it is very poorly edited. I can excuse the misspellings and grammatical errors within the original letters because they wanted to maintain their authenticity, but the frequent errors in the notes offered in the "Updates" sections show a complete lack of effort on the publisher's part. The pages aren't even numbered. The book itself feels like a college report printed on 8.5" by 11" that someone took to Staples to have bound semi professionally. Finally, the blatant sexism and racism that Halbert displays in his letters to his son have no place in an educational book being sold in today's America.If you are considering this book as an up and coming copy writer trying to learn from the greats, look elsewhere. If you really want to learn about Halbert's writing, you can find what little advice is in this book online. Read Online The Boron Letters Download The Boron Letters The Boron Letters PDF The Boron Letters Mobi Free Reading The Boron Letters Download Free Pdf The Boron Letters PDF Online The Boron Letters Mobi Online The Boron Letters Reading Online The Boron Letters Read Online Bond Halbert Download Bond Halbert Bond Halbert PDF Bond Halbert Mobi Free Reading Bond Halbert Download Free Pdf Bond Halbert PDF Online Bond Halbert Mobi Online Bond Halbert Reading Online Bond HalbertDownload PDF Rebirth: A Fantasy LitRPG GameLit Adventure (Enora Online Book 8) By Arlo Adams
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